Reporters learned from the departments of the Shanghai-insurance sales channel has been implemented for the past 2 years, "the new life insurance products and services commitments", is expected to further move to the bank insurance channel. Shanghai authorities have in the bank to carry out Mingchaanfang outlets, found that acts of misleading and processing companies.
Bank of misleading security risks loom
According to the China Insurance Regulatory Commission statistics, this year the first seven months of the National Bank Insurance year-on-year increase of over 150%, accounting for 50% of the share of life insurance business for more than the same period last year increased by nearly 18 percentage points.
Assistant to the chairman of China Insurance Regulatory Commission, Chen said that this year's high-speed growth in life insurance business, mainly due to the sale of Bank and Insurance Company of dividends risk, risk everything, even for the fast-growing insurance business may lead to the rapid growth of solvency, misleading, and the cash surrender Flow problems.
It is understood that since the bank insurance business has been carried out, one after another on misleading sales. The main performance: sales staff and to conceal the cost of the initial deduction, dividend insurance sales of false promises, promises universal insurance by the end of income other than the interests of security, even for fixed-income risk undertaking.
According to informed sources, bank insurance agent, usually as a savings-type products to sell. Sales to consumers are often stressed the high-yield products, with security features introduced as a supplement, together with interest tax-free "sugar-coated package," a sales success rate is high. But it also brought an increase in the rate of complaints.
Due to the lack of institutional protection in a number of banks from being misled into buying a new type of life insurance products to consumers, if after a period of hesitation, only want to surrender themselves, such as loss of fees.
It is the best time
Two years ago, Shanghai took the lead in a dangerous channel for the implementation of pledges: marketing sales in more than one-year (excluding one-year) dividend of personal insurance, universal insurance, investment and even dangerous, if there is one of the 8 kinds of misleading conduct The insurance company will refund the full premium, is valid for one year.
Shanghai authorities at the launch of "personal marketing new life insurance products and services commitments," said through a period of practice, insurance companies will be quantitative indicators, the expansion of the scope of application. At the beginning of this year's Shanghai insurance work conference, but also for the promotion of Security Bank pledges.
Experts believe that premium income from the point of view, in September the bank insurance business revenue growth has obviously slowed down. On the one hand, due to insurance companies through the first eight months to complete the sprint business indicators, not the beginning of the impatience of mind; product returns, on the other hand, the pursuit of operating efficiency of the sense of shape. Today, the bank insurance in the implementation of the pledge is the best time.
In August this year, the National Work Conference on Life Insurance, China Insurance Regulatory Commission put forward a clear channel for banks to lower the premium growth, lower interest rates and dividend rates universal insurance settlement to the long-term sustainable level, stringent control over non-payment of fees, and other specific requirements. Insurance regulators from the bank to start as soon as possible to control the growth rate of life insurance business, concentrating on business restructuring, in order to avoid negative growth next year or so of ups and downs of low growth, the industry achieve a "soft landing."
However, the pledge to channel long-term security in the silver effect, banks and insurance companies need to address the dialogue on an equal footing, to pay a reasonable fee as well as the insurance agent development. Otherwise, the end of the beginning of next, when the re-insurance companies are facing pressure from the business, the old problems will arise.
Insurance companies will face pressure
The reason why insurance companies lose money willingly taken on banking, bank branches because of the sales effort to help complete the annual targets. In this context, the bank starts to sit out agent, which gives the insurance company charges higher demand for large businesses, will be able to get more points.
Shanghai insurance-related trade associations said that the pledge to move to the bank insurance business looks easy, but it is not easy to implement, after all, the bank holds the silver business security initiative, which insurance regulators and insurance companies can not control some of the .
It is learned that the silver version of the security services may have promised to focus on restrictions on insurance companies and the protection of the interests of consumers, including training and sales management, product updates promotional materials, services and undertaking to complete the management, violation of the sanctions and so on.
A life insurance company in charge of that channel business, insurance companies, the Bank's insurance business surrender rate has reached a higher level of a single business, coupled with the amount of surrender Bank charges over the business in terms of premium income. Once introduced pledges, insurance companies will face more severe cash flow pressure.
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