According to the statistics show that in the first three quarters, Shanghai Chanxiangongsi achieve Casualty insurance income 280,000,000 yuan, up 31%; health insurance premium income of 237 million, up 52%; the same period, the city's total property insurance premium income 10.8 billion, an increase of only 11%.
Short-term life insurance business has become a promising line of property insurance premiums and benefits of growth, Shanghai Casualty January to September of simple payment rate was only 21% of the insurance less than half the average.
Rapid growth in premium
The amended in 2003, "Insurance Law" stipulates that the property insurance business of insurance companies operating as insurance regulators approved, you can operate short-term health insurance and accident insurance. People's Insurance, Pacific Insurance Company, and so on to respond quickly, soon after dozens of paragraph Chanxiangongsi accident insurance products into the market. Resulting in short-term life insurance business achieved a rapid growth in market share rising. In 2005, Shanghai Chanxiangongsi to achieve short-term life insurance premium income 202,000,000 yuan, accounting for the total insurance premium of 2.2 percent; in 2006, short-term life insurance premium income 388,000,000 yuan, the proportion rose to 3.6 percent; in 2007, The business premium income of 472 million, accounting for 3.7 percent; 2008 January to September, the premium increased to 517,000,000 yuan, the proportion has reached 4.7 percent.
From the main operating point of view, the Shanghai accident insurance premium income 10,000,000 yuan mark a breakthrough Choi's reach Chanxiangongsi 8, including the United States and Asia, EMC, peace, human security, such as Taibao; short-term health insurance premium income of over 10,000,000 yuan Also from the same period of last year's 4 to 6, the earth, peace, Royal %26amp; Sun, such as the United States and Asia top.
Insurance companies of a certain person in charge said that the current fiscal Chanxiangongsi operating life insurance business, including short-term health insurance and accident insurance, insurance of these people are not as a life actuarial basis, but with the property insurance similar to the accident probability of charges Basis for determining the rate. As a result, from the perspective of risk management that have Chanxiangongsi operate short-term life insurance business capabilities, and improve the over-concentration of market competition.
High fees push
Compared with life insurance, short-term development of the insurance risk of personal style is clear that more forceful bold.
It was a life insurance company sources, an insurance agent had talks with a premium of several hundred million Casualty single group, the requirement is 40% service charge. For regulatory requirements and cost considerations, the life insurance company accident insurance only to the highest fee to 35%. But this business is to find a successful buyer, the final in Shanghai was an Insurance Company to 40% service charge added.
This is not the first time that has happened. Since Chanxiangongsi allowed to operate short-term life insurance business, the agency in the hands of short-term life insurance business will have a greater choice for the whole year has been completed early indicators of the majority of life insurance companies will no longer need to risk violation The risk of doing business, but faced with huge losses of pressure on the Insurance Company has added much-needed business.
Choi Chanxiangongsi to pay for more than 35% of the agent fees is not soft. This year's first eight months of Shanghai auto insurance agent business to the level of fees was more than 40%. Choi Chanxiangongsi the courage to absorb the high fees alone group life insurance intermediaries, in order to make up for the main business payment rate is too high, profits at the lack of short-board.
From the Shanghai market, by the beginning of the impact of the snowstorm, Insurance rates, a simple payment of auto insurance rates were 73% and 66%; If 35% -40% of the fees, the cost of auto insurance rates have more than 100 %.
At this time, if the risk of accidents can be achieved an underwriting profit, even if the higher level of fees, why not? It is understood that the Insurance Company of short-term accident insurance and health insurance business to pay only 21% and 42%, accident insurance, even if given 40% of the fees can also be profitable. Accordingly deep for the plight of the Chanxiangongsi profit, short-term life insurance business the greater scale and achieve the higher the probability of losses.
To open up channels to be
From auto insurance to the short-term life insurance from the expansion of scale to make a profit, property insurance companies do not always able to shake off the high fees of "destiny", and the fee is closely related to the channel. At present, the Insurance Corporation to operate short-term life insurance business is the main channel banks, travel agencies and professional insurance agents.
Of course, there are many characteristics of the product for the company to open up new channels for the United States and Asia to develop the short-term life insurance products to customers outside the home and high-end crowd, expanded sales channels as a consulate; Hua-investment will be as accident insurance Development, prior to its launch rate of joint personal accident insurance, bank sales when many investors sought after.
Life Insurance Company of the development of short-term life insurance model is the complete opposite. Country life, peace and friendly place accident insurance premium income of the top three, before the 9 months were 1.5 billion, 156 million and 090,000,000 yuan. The three companies have in common is the establishment of huge personal marketing team, accounting for close to the city's marketing staff ratio of 60%.
A member of the city's current marketing operations Chanxiangongsi not more than 10. Property companies, the development of personal marketing model considerable degree of difficulty, just to set up marketing team is a headache. Insurance companies playing some of the Web site idea, to open their products online insurance function, and through Mingzhemingkou way to attract consumers insurance.
No comments:
Post a Comment