Chinese-funded life insurance company customer satisfaction was higher than that of foreign joint venture

With 34 Chinese and foreign life insurance companies for the evaluation of the target, through 30 cities of more than 20,000 consumer surveys show that Chinese-funded life insurance company's overall customer satisfaction was significantly higher than foreign investment, joint venture life insurance company, were 57.7 % And 43.6%.

According to the analysis of the case, on the one hand and foreign investment, joint venture of the layout of a certain relationship between the (different parts of the consumer's request will be different); On the other hand, foreign investment, joint ventures and Chinese-funded companies in the customers there are significant The difference, which also determines the difference between their different expectations, such as foreign investment, the joint venture's customers is relatively young, educated, high income; In addition, individual foreign investment, poor performance of the joint venture also affected the overall level.

Survey shows that in 2008 the overall life insurance customer satisfaction in general, 57.3 percent of surveyed customers of life insurance company customer service is very satisfied or satisfied. From the specific companies, in the 34 surveyed companies, customer satisfaction high five companies followed by Ping An Life Insurance, ING, Skandia Life, Cathay Life Insurance and China Life Insurance (601,628, it shares).

Claims from the service, the service received claims of 1427 people (surveyed customers accounted for 6.6 percent of the total), 70.9 percent of the customers of life insurance claims services for the evaluation of very satisfied or satisfied. From the surrender deal, for the surrender of over 727 people (under investigation account for 3.4 percent of the total number of customers), 61.8 percent of customers expressed satisfaction with the surrender deal with or satisfied. Survey shows that customers in addition to the reasons for surrender was partly due to the customer's own economic factors, was due to more customers have been dissatisfied with the purchase of products.