According to the Shanghai Insurance Association statistics, in September, Shanghai universal insurance premium income 766,000,000 yuan, representing 148,000,000 yuan reduction in August, the Central drop to reach more than 16%. Individual life insurance companies recently settled down interest rates, is a universal insurance premium income of the main reasons for large landslide. Although the insurance company can tolerate a panacea to reduce the risk premium, but the rate of return so that panacea down the risk facing a crisis of confidence and surrender.
Clearing interest rate cut in a row
Statistics show that the 1-9 month, Shanghai universal insurance premium income more than 100,000,000 yuan of more than 10 life insurance companies, including Ping An, Taibao, friends, Xinhua, Taikang, healthy people, Taiping Life, life, united, China and Britain, Ching Tak. On the basis of these universal insurance company settled the interest rate announcement, the settlement rate in September to occupy the vast majority of the decline.
7, 8, 9 in this 3 months, a number of universal life insurance company settlement for lower interest rates, Ping Life insurance settlement of the universal bank interest rates were 6.00 percent, 5.50 percent and 5.25 percent, 5.21 percent for life insurance Taibao, 5.01 % And 4.51%, 5.30% for Life of America, 5.00 percent and 4.75 percent, 5.00 percent for the Taiping Life Insurance, 4.80% and 4.50%, life to life, "Hsin-chi of life" for 5.60 percent, 5.35 percent and 5.20 percent.
Overall, the market clearing interest rate risk everything has fallen from 4.5% -5.5%, the largest reduction in the safe. Is the most Duorenyanqiu Assurance and Life Tak, the former industry to continue to maintain a minimum 4.00 percent yield, while the latter will be one on the market clearing interest rates by 0.5 percentage points.
It is understood that the universal life insurance settlement company lowered interest rates, mainly due to the regulatory authorities of the Bank's insurance business growth and investment products to regulate the proceeds. In mid-August, the China Insurance Regulatory Commission issued the latest regulatory policies, life insurance companies require agents to adjust channel sales ideas and actively develop products that pay period, the dividend products. Starting in September, one after another life insurance company will be universal from the bank Chegui network.
Not to mention man-made transparent regulation
In order to ensure that customers can grasp the universal risk of changes in the investment accounts, insurance companies usually 5 days a month before the announcement last month, clearing universal insurance rates. However, in spite of all domestic insurance companies to invest there are differences in ability, the investment market down rapids, but universal life insurance likely in the "vacuum", the universal risk to keep pushing yields higher, universal insurance contract out of step when it can synchronize Clearing lower interest rates.
It is not difficult to see that billing insurance companies to adjust interest rates as an effective marketing strategy. In May this year, Ping An Life Insurance increase the market clearing interest rate risk everything to 6%, universal insurance sales rising rapidly; Now, the new company Zhengde universal life insurance proceeds raised after the September everything insurance premium income in the city ranked third.
Insiders believe that the risk appears to be universal and transparent account of the operation, it may not be a true reflection of the investment. Earlier this year, universal insurance proceeds in the financial products or a sound stand out, all the way down the stock market Bishi; are also under the command of the regulatory authorities, together down universal insurance proceeds. It is clear that universal insurance proceeds of the floating space is available from insurance companies, insurance companies that are likely to use the insurance proceeds lever to influence consumers to buy state of mind.
Reporters at the post office agent point that some clients come to consult universal insurance income is dropping, just bought less than three months universal insurance, income accounts has dropped 1 percentage point. A middle-aged customers that if the insurance proceeds are becoming less and less, than the bank deposit on a regular basis.
Reduce the breeding business surrender
After the current round of downward adjustment, universal insurance of the year yield has been difficult to match 5-year bank deposit rate of 5.58 percent, plus 5% interest tax was canceled, insurance companies will most likely fall into the background and front-end sales to maintain the dual dilemma.
In the past month, safe life in Shanghai, Xinhua, Taikang Life, Britain's largest companies, such as universal insurance premium income shrink, in which the British Grand Taihe Life ring than to reduce the more than 9000 million, down Taikang 67,000,000 yuan, Xinhua reduction 30,000,000 Yuan, safety and life were cut by nearly 20,000,000 yuan. Masanori up universal life insurance settlement rate, the Central business premium income than the trend growth of nearly 70,000,000 yuan.
It is understood that the risk is a lot of universal life insurance company's main business, the saying goes, "as has also defeated Xiao Xiao", with the universal insurance revenue declined one-month performance also greatly affected. Universal insurance and income similar to that in September, peace, Tai Hong, Xinhua, the Pacific (601,099, it shares), peaceful life, the United Kingdom, such as Cathay Life Insurance premium income are varying degrees of contraction, peace be reduced by about 180,000,000 yuan .
As the number of life insurance companies in Shanghai by virtue of the first half of the dash, the Corporation has completed the layout of the annual targets, and therefore do not mind the front-end sales shrink. On the other hand, customers in that universal insurance settlement after the decline in interest rates, may be taken by the impulse to act is the insurance companies are most concerned about.
It is reported that Shanghai in September universal insurance payments amounted to 18,310,000 yuan, is the highest in a single month this year, including part of the surrender. On the surface, customers assume the surrender of most of the damage caused, in fact, the loss of insurance agents and commission fees will be more channels. In addition, 80% of the universal insurance funds can be invested in the stock and also a large amount of cash outflow to the insurance funds the operation of an impact on the continuity of the stock market remains in the doldrums may be forced to Jiancang.
Bonus sprint at the end of response
New Year to the twinkling of an eye that is, life insurance companies will soon celebrate in 2009 the business challenge. And most of the marketing industry is similar to life insurance marketing is very important at the beginning of the "good start", insurance companies are usually more than 1 month ahead of time will encourage the development of the program. It is clear that universal insurance is a life insurance company Olympic years the touchstone. Then in 2009 the stepping stone Who does?
"The answer should come from the China Insurance Regulatory Commission regulatory policy and major domestic life insurance companies." A life insurance senior director of marketing says, "from the channels, the Bank of security operations will framework of a certain proportion continue to play an important 'Gold package' role; insurance from the point of view, pay-period, dividend-products business is expected to become the center of gravity. "
September, trapped in the vast majority of universal life insurance company risk situation, the Shanghai life insurance premium income ratio is still an increase of 3 billion yuan, the China Pacific Insurance life and two on the increase as high as 2.4 billion, dividends become dangerous of the two Home life insurance company's growth momentum, especially life insurance Taibao completed the Return of the Jedi, the Almighty to give up their positions soon after the occupation of risk insurance market dividends, the dividends on insurance contribution of close to 90%.
With the Taibao, Xinhua, Taikang and other Chinese-funded companies pushing product bonus insurance, insurance for next year's competition are gradually clear trend. Also said that as a result of new, small life insurance company in the early development of the required volume of business support, therefore panacea and will not leave the insurance far.
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