Investment income and capital markets are closely related to the vote even dangerous, with the ups and downs of the stock index hit a synchronized "冰火两重天." 2001 was the outbreak of the vote even dangerous surrender of the storm, now once again demonstrated in different parts of the show varying degrees of surrender, the "reincarnation of the fate of the" people to once again feel the pains of the risk; and " Sales misleading "difficult to eradicate the hidden dangers that are still in the" big-scale assets "under the motivation to play an important role.
However, the industry believes that despite the vote in the future will not even face the risk capital market ups and downs, it will follow the capital markets become more mature and improve, and improve its insurance company equity and efficiency in the use of enterprise products An important role in the strategy.
The fate of reincarnation
"In 2001 and that even the risk for surrender crisis, triggered by the vote in some areas even dangerous surrender of the phenomenon of external factors, is still due to the depth of capital markets, but compared to this time the situation is better Much more. "
A foreign life insurance companies in Shanghai, chief actuary explained that the comparison before and after the 2001 vote even risk from product design to sales management are in a "regulatory vacuum" state regulatory authorities since 2004 has issued a series of related risk even vote Actuarial products, sales management, supervision rules, the regulator for the insurance even voted against the sale of products to link monitoring to provide a legal basis, and for insurance companies to provide insurance even for the sale of clear rules of operation. As a result, this year has not been as large as in 2001 requested a full surrender of the storm, only in some areas of the company ran into some small-scale phenomenon of surrender.
An interview with reporters learned that part of the life insurance business has been a moratorium on the sale of Bank and Insurance channels for insurance even the state, part of the life insurance companies are just the beginning of a growing number of customers whether it is appropriate to intervene in the current advisory vote even dangerous, but most of the business and Jian Guanceng Even for the life insurance business, in 2008 the capital market turbulence will inevitably exacerbate the situation even lead to risk for the value of the account has shrunk dramatically, making the insurance rate will not even vote on how to deal with dangerous surrender to the establishment of the recent focus of the work of the .
Some life insurance company head told reporters that the company's risk even for surrender, not with the stock market remains in the doldrums and the significant upgrade, and usually 15-20 percent or so of the surrender rate unchanged and to In 2001 compared to the case, an obvious difference is that, even for insurance policy holders to vote on even the risk inherent risk characteristics have a clearer understanding of capital markets and investment risk with greater capacity to bear.
"But to admit that, after two rounds of bull and bear market of the two rounds of voting even dangerous, and its misleading sales is still difficult to eradicate, after all, this product and capital market is closely related to the need for insurance marketers with the Securities and expertise, but With a situation far removed from reality. "A Chinese-funded life insurance company, told reporters the case said.
With the stock market recovery in the second half of 2006 and higher stock price, based on assets under management expand the scale of the impulse, the same types of life insurance companies began to heat up even for risk, but also in the popular vote even insurance sales season, has sound risk warning We can often hear from some of Jian Guanceng, and some parties from the market, including life insurance companies also remain uncertain if the stock market to change, this product will once again trigger a wave of surrender, but one of the very difficult to control the link , Is still on the sales force management.
Who will be eligible to sell
"Even voted to sell insurance not only can not be wrong, but also need to consider who is going to sell." Of the Central University of Finance and Economics, Dean of insurance Hao Su said that his being cast as dangerous and even closely related to changes in capital markets, with the structure of the securities expertise and background of the subject Sales personnel, the need for more. Hong Kong requirements for insurance sales at the same time not even have the "dual card", as one insurance agent licenses, permits eligible employees of the securities. By contrast, domestic investment and even insurance salesman who only a post card, securities companies rely on the expertise only for their professional training, is obviously inadequate.
"One common phenomenon is that as a risk even for the most important sales channel for its bancassurance channel sales agent does not assume the role of risk exists, therefore, misleading marketing phenomenon, with the possibility of more." Hao said that the Soviet Union speech .
Bancassurance channels to become bullish in 2007 under the management of the main type of insurance sales channels, in some areas even dangerous surrender of the vote, the majority of the Bank for security operations in the area, because even the insurance account for the net value has shrunk substantially in the banking channels for purchase This was the product of policy holders, many do not distinguish between banking, insurance and the respective roles and functions of the banking sector has also led to even vote for the insurance and other financial-insurance survive and felt discouraged.
"Misleading sales for the difficult solution to the problem of potential risks in the final analysis is to reflect on how to enhance the marketing team building the space system." Hao said that the Soviet Union speech from the life insurance industry, the introduction of a formal member of the marketing system until the present, the marketing force members from the loss of tens of millions of people to Currently 220 million people, as even the risk for long-term investments based on the need for and value of the investment, marketing team building should be based on long-term training objectives, and not concerned about the performance benefits of short-term returns, which can drive customer loyalty And risk tolerance, which involves the marketing staff of the fundamental changes in the employment system.
Related statistics show that in 2007 the insurance industry is a major agent of the expansion of the year, the number of agents in 2006 than an increase of nearly 25 percent, Ping An, Taikang with Xinhua, respectively year-on-year growth of 47%, 21% and 62%, China Life Insurance (601,628, shares It) does not increase the number of agents, representing a slight decline last year, but an effective human growth more than 20% of agents per capita rate of production capacity and the holder must have the upgrade rate; business growth mainly depends on the individual agent sales channels in China Ping (601,318 stock it), according to their year in the first nine months of operating data, 9 at the end of the agent's team up to 336,000 people, an increase over the previous year were 34,000, an increase of 11.3 percent, but the growth The rate is still lower than market expectations, at the same time to promote his "cell-week" pilot to continue to steadily improve agent productivity.
Concerned about the "capital efficiency"
Two from the vote even dangerous surrender, standing business point of view, the bigger the company, without exception, have the impulse to the size of assets under management, as a result of the existing accounting standards will be allowed to vote even business insurance for the company's revenue recognition The total premium income, so even cast into doubt the insurance companies quickly achieve the best tools for this purpose.
According to the aforementioned foreign investment in Shanghai of a life insurance actuary, said the company, operating risk even for the general dividends and business insurance products, insurance companies invest their own capital for the requirements of the existence of significant differences, "the former equity investment of the enterprises accounted for about premium 1% of the latter 4% to 1,000,000,000 yuan premium, for example, the difference between 30,000,000 yuan, to ensure that meet the regulatory solvency requirements, general operating dividend danger of the enterprise, its own capital requirements more clearly , In other words, even for operating risk capital means that the operation more efficient. "
"Of course, in the present circumstances, the operating profit margin is higher than the dividend risk for even the risk, but according to the international insurance industry experience, with the capital markets and financial derivatives continue to improve and develop, even for risk will continue to provide security nature Return on investment, the insurance company to assume the security risk by the corresponding financial derivatives to hedge, as the United States that there are different levels of security risk even for products arising from the different levels of standard rates for investment Chose, in this case, the vote even dangerous products, profit margins will gradually increase. "Analysts said.
"In addition, the risk even for investors with existing open-end fund products, securities companies and banks to provide financial products compared with the two major advantages: first, for the protection of insurance, and the second is that insurance products and annuities . "These analysts pointed out that despite the capital market will have to face a wave of high tide ups and downs, has matured well-cast even dangerous products, by virtue of its edges, it is highly possible to become insurance companies in the future to develop one of the main varieties.
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