December 10, 2008

Survey: customer satisfaction, lower life insurance company

Kai-Di and Beijing Consulting Co., Ltd. in 2008 of the National Life Insurance Company customer satisfaction survey in 2008 the overall life insurance customer satisfaction in general, only 57.3 percent of surveyed customers of life insurance company customer service is very satisfied or satisfied with the . The research in the China Insurance Regulatory Commission for their support and supervision.



The company's director of the Advisory Mao Jianqing said the survey's 34 life insurance companies, 30 cities, the sample size to more than 22,000. The survey findings revealed that 34 companies surveyed, customer satisfaction high to low in the previous five companies followed by Ping An Life Insurance, ING, Skandia Life, Cathay Life Insurance and China Life Insurance (601,628, it shares) ; Customer satisfaction lower after five companies from low to high investment followed by CIGNA, Hai Kang Life, Life China and Thailand, in Baokang Alliance and the John Hancock Tianan.



On the comprehensive evaluation of the product, 58.2 percent of surveyed customers of the company's life insurance products, the overall evaluation satisfied or very satisfied than in 2006 fell by 1.9 percentage points.



Claims from the service, the service received claims of 1427 people (surveyed customers accounted for 6.6 percent of the total), 70.9 percent of the customers of life insurance claims services for the evaluation of very satisfied or satisfied with a rise in 2006 0.6 percentage points.



From the surrender deal, for the surrender of over 727 people (under investigation account for 3.4 percent of the total number of customers), 61.8 percent of customers expressed satisfaction with the surrender deal with or satisfied than in 2006 fell by 1.8 percentage points . Survey shows that customers in addition to the reasons for surrender was partly due to the customer's own economic factors, was due to more customers have been dissatisfied with the purchase of products.



In 2006 commissioned the China Insurance Regulatory Commission and Beijing open Consulting Co., Ltd. Di completed the largest, for the first time a national life insurance customer satisfaction research projects. (Patrick Lau Tak)

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