After entering the second half of this year, with the growing global financial crisis, capital markets can be described as a bleak. At the same time, the world's largest financial and insurance giant AIG trapped, the investment in Ping An Fortis 15,900,000,000 Fukui, and so on down a series of information appear on the market of the insurance industry may experience a new wave of surrender of the thesis.
Yuan Li, Assistant President of the China Insurance Regulatory Commission recently said that this year, 1-9 this year, national life insurance company's surrender rate of 2.98 percent, belong to the normal range, with the same period last year. Although this was not expected to surrender as a serious, but the question of surrender has been the impact of China's insurance industry is a major bottleneck.
According to statistics, in 2007 the National surrender the amount of life insurance of up to 92,197,000,000 yuan, accounting for about last year's premium income 446,292,000,000 yuan of 1 / 4, 2006 surrender of 54,643,000,000 yuan grew by 68.73 percent, showing a growing The more serious situation.
Recalling that in 2004 China suffered by the "wave of surrender" (At that time, surrender of up to the amount of 30,900,000,000 yuan, representing 55.41 percent growth in 2003), was caused by high surrender the gold is mainly for three reasons: First, the previous year due to the hot-selling The dividend yield lower insurance does not meet the expectations of policy holders, the dividend increase in insurance surrender; Second, the insurance corporation in respect of the existence of "long-short risk" violations, such as making college more dangerous surrender; Third, Paul 000 of the central bank raised the deposit interest rate expectations, fixed-rate for the life insurance products have a certain impact, the emergence of client surrender.
This year the insurance industry and in 2004, some similar to the capital market downturn makes insurance dividends, universal, even for insurance policy holders unable to meet earnings expectations, even dangerous for some of the accounts or even as much as 60 percent of the amount of loss, Part of the insurance companies, investment and even the risk of surrender as high as 50%.
Comprehensive 2004,2007 and this year's surrender, it is not hard to find in the three high rate of surrender under the common ground is the investment-based growth in China's life insurance products are the active force.
In recent years, insurance companies in order to expand market size, so do the special investment products. Even in the cast, powerful, dangerous dividends sales, marketing, financial management staff to make more use of these products in investment income as a selling point, the promise of high yield, inflated insurance product investment function occurred from time to time. And even if the marketing people did not mislead the insured, the insurance knowledge of our people because of generally low, and buy insurance for their "short-term gains" do not correctly understand that once the insurance products fail to yield to policy holders psychological Expected, policyholders will have a more or feel cheated, and as a direct result of his surrender.
In the face of China's insurance premium increase, the surrender of the vicious circle of gold rose, the only insurance company in China as soon as possible to adjust its business structure, return to the track of security products that the customers really suitable for their own security needs of the products, investment - Products targeted as a supplement to strengthen the integrity of education in order to ease the surrender of the wind-wind.
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